Estée Lauder: Micro Essence

Client:
Estée Lauder Japan

Role:
Art Director

Helped to conceptualise and art direct this project from pitch to production. We needed to find a right balance that shows it’s made for Japanese women without playing too much into Asian stereotypes of traditional beauty – Kōki was the perfect fit to show a modern, confident, and beautiful young lady.

We created a whole suite of assets featuring Kōki to promote the Micro Essence range along with its complementary products.