Fearless feat. Baifern

Client:
Unilever / Clear SEA

Role:
Art Director

Clear has a new Thai ambassador – Baifern. We were tasked with making her debut memorable as well as functional (while also bringing across the new brand purpose of “Be Clear, Be Fearless”.

Inspired by the constant buzz around her, we created an endless tunnel of CCTVs and mirrors – dramatising the feeling of being watched and under heat. We see Baifern break through with confidence and perform perfectly on a stage.

Below is a 15s TVC version: