Client:
Unilever / Clear China
Role:
Art Director
One of two brand films that launched in 2020, the China market needed a strong film to introduce 2 new things – one, their new brand ambassador Jackson Yee, and two, a a new brand purpose using the “Shhh” gesture.
We created a film around our new celebrity, showing his resilience and strength prevailing against his own inner doubts. It was launched alongside a product film to great success in China, selling out on taobao in 2hours and garnering 10 million views the day of launch.