SPIKES Asia Glass
Award for Change

SPIKES Asia Gold
Social behaviour & Cultural Insight

SPIKES Asia Silver
Acquisition & Retention

Unilever / Lux Arabia

Junior Art Director

Despite being 60% of the university graduates, women in Saudi Arabia only make up 15% of the workforce. Lux sought to change that, quite literally helping to put them in the spotlight with the help of a very simple ad device – Google search words.

We contact women in jobs that are dominated by men there like fitness trainers and fashion photographers, then buy search words that help put them at the top of the search results.