Lux: Into The Spotlight

Awards:
SPIKES Asia Glass
^{Award for Change}

SPIKES Asia Gold
^{Social behaviour & Cultural Insight}

SPIKES Asia Silver
^{Acquisition & Retention}

Client:
Unilever / Lux Arabia

Role:
Junior Art Director

Despite being 60% of the university graduates, women in Saudi Arabia only make up 15% of the workforce. Lux sought to change that, quite literally helping to put them in the spotlight with the help of a very simple ad device – Google search words.

We contact women in jobs that are dominated by men there like fitness trainers and fashion photographers, then buy search words that help put them at the top of the search results.