Unilever / Lifebuoy Vietnam

Art Director

What happens in Lunar New Year defines a whole new year. Elaborating on this thought, Lifebuoy came up with an idea of “year-end ritual bath with Lifebuoy” to launch the limited edition of Fragrance leaves and lucky salt.

It is executed as an AR filter that is introduced as a fortune telling filter – one that the user can then use the product to “remove” the bad karma.