Clear: Why Not

Brand Film feat. Jackson Yee

 

Whatever he does, Jackson Yee (易烊千玺) is constantly questioned by the world – “Why are you constantly trying to do something different? Why do you think you can achieve more?” This film explores his perseverance and determination to question the world back because, why not?

Launched together with Clear: Ginger, the product variant sold out in 2 hours, with over 10million views of the brand film.

  • Client

    Clear China, Unilever

  • Agency

    MullenLowe Singapore, R/GA Shanghai, FCB Shanghai

  • Role

    Art Director